LOS ANGELES (AP) _ The Los Angeles Galaxy's website has been
counting down the days, hours, minutes and seconds until superstar
David Beckham joins the Major League Soccer team.
But does anyone besides hard-core soccer fans, admirers of the
dashing and fashionable Englishman or paparazzi care in a country
where interest in the sport known overseas as football has never
registered more than a blip?
``I'm not quite sure why, but Americans think soccer's boring,''
said Doug Wood, a 25-year-old lawyer from Los Angeles.
Converting hearts and minds about a sport called ``The Beautiful
Game'' will likely be Beckham's No. 1 challenge.
``He knows soccer isn't huge in America yet and he's hoping to
change that,'' his wife Victoria said. ``He's so passionate about
what he does and he's excited to get there and do what he can.''
Six months of waiting ends Friday with Beckham's introduction at
the Galaxy's stadium in Carson, Calif. He's set to play his first
game July 21, an exhibition against Chelsea of the English Premier
League. Beckham signed a five-year contract in January worth US$32.5
million per year.
The early buzz on the guy famous for his bending free kicks,
ever-changing hair and clothing styles and stick-thin pop singer
wife is mixed.
People seem to fall into three groups _ those who don't know
about soccer and wouldn't attend games if the tickets were free;
those intrigued by Beckham's celebrity aura, especially women; and
true soccer fans who wonder if the 32-year-old midfielder can
elevate MLS to the same level as Europe's more respected leagues.
``If he can do some stuff like Ronaldinho, then I'll definitely
be watching every game,'' said Greg Oden, the No. 1 pick in the
recent NBA draft who is a fan of the Brazilian soccer star.
Beckham joins an A-list of Hollywood transplants that includes
Wayne Gretzky, Shaquille O'Neal and the Dodgers _ all of which made
an indelible mark on the city's sports landscape.
``He's ahead of the game than when I first came to L.A. because
he's so world-renowned,'' said Gretzky, who arrived from Edmonton in
1988 and helped popularize hockey in warm-weather cities.
``The one thing I learned was that one person can't make or break
it. The Galaxy organization, the ownership, everyone has to rally
around.''
Count Alexandra Gillardo among women interested simply because of
Beckham's blond looks and engaging smile.
``I hate soccer. It takes forever to score a goal. It's boring,''
said the 30-year-old admissions counsellor from Diamond Bar who has
already bought Galaxy tickets. ``But he's something nice to look at.
He's got a great body, a great butt. Sex sells.''
Cheryl Rubinstein of Los Angeles said she'd attend a Galaxy game
only ``to see him and his wife and what she's wearing.''
``He brings a lot of European mystique to L.A. He's coming here
with an intact image _ a good marriage, beautiful kids, and he seems
to make good decisions. He's a great athlete. He's great to look at.
He has the whole package,'' she said.
Apparently Gretzky's wife agrees.
``I don't know very much about soccer other than my kids love it
and my wife loves David Beckham,'' he said.
Even with the addition of Beckham, soccer is a tough sell to Rick
Redlich, a 38-year-old lawyer from Los Angeles who played the sport
through high school but would rather spend his money at the
racetrack.
``I think the most exciting thing about soccer is when the
Hispanic announcer yells 'Gooooaaaall!''' he said. ``For the L.A.
market, there are so many other things to do, so soccer has an
uphill battle.''
Wood, the Los Angeles lawyer, thinks the Galaxy have their work
cut out in trying to attract more fans to the games. He said the
team needs cheap tickets, cheap alcohol, and an advertising budget
that rivals the NFL's.
``I don't think guys are really that interested in watching a
really good-looking guy play soccer,'' he said. ``They'd have to
hype the hell out it so that it became an event that my friends
wanted to go to, like tailgating at a football game.''
Rodolfo Rios, a Peru native who follows soccer, would rather have
a Latino hero join the struggling Galaxy, who are 3-5-4.
``We need more young players from South America,'' said the
45-year-old auto mechanic from San Pedro. ``Somebody coming from my
country, I would like to see that.''
Kokayi Barnes has been watching soccer for five years, but said
he wouldn't attend games unless the Galaxy imported Brazilians whose
fluid ball-handling style he admires.
``Then you'd say that MLS is on a par with some of the European
leagues,'' the 27-year-old youth counsellor from Long Beach said.
``That's what it's about in a crowded market like this _ legitimacy
and entertainment value. And right now, the MLS doesn't have
either.''
Soccer is one of Los Angeles Dodgers third baseman Nomar
Garciaparra's favourite sports, and not just because his wife Mia
Hamm starred on the women's U.S. national team.
But he knows most American sports fans are turned off by
low-scoring games, which are common in soccer.
``There has to be that understanding that you can watch a 0-0
game and walk away and say, `That was a beautiful soccer game,''' he
said. ``To get soccer mainstream like these other sports is going to
be difficult.''
Mo Hassan of Irvine, who plays soccer and follows the English
Premier League, hopes Beckham's presence lures other foreigners to
MLS, which began more than 11 years ago.
``MLS hasn't been really competitive,'' Hassan said. ``He's going
to set the bar higher, definitely. He's going to encourage the other
players to get up to that level. It's going to be great. The next
few years are going to be much more exciting.''
Wood predicts Beckham will make a big splash initially.
``More people will watch this season than ever before,'' he said.
``But after that it will fall off. It will be a total fad unless it
is promoted in the way I described.''