The four-time NASCAR champion wed Belgian model Ingrid Vandebosch on Tuesday in a private ceremony in Mexico, Jon Edwards, Gordon's publicist, confirmed Wednesday.

The 35-year-old Gordon, the sport's most marketable driver, and Vandebosch have been together since 2004. They appeared in the movie ``Taxi,'' in which the 37-year-old model played a bank robber and Gordon made an uncredited cameo appearance at her invitation.

Gordon announced his engagement to Vandebosch in Sonoma, Calif., in June, then won the Nextel Cup race the next day.

They began dating about a year after Gordon's much-publicized and expensive divorce from Brooke Sealy, his wife of seven years. Gordon and Brooke met in Victory Lane at Daytona International Speedway when she handed him a trophy as part of her modelling duties as a Miss Winston.

Her contract forbid her from dating drivers, so the two met secretly for a year before she resigned her modelling job and married Gordon in 1994. They became NASCAR's most visible couple and the divorce engulfed the entire garage as her lawyers tried to look at rival teams contracts to determine Gordon's net worth. Lawyers attempted to subpoena team owners and drivers at the track during preparations for the 2003 Daytona 500.

The ordeal led to a playful pledge from Gordon that he wouldn't marry again until his driving career was over.

Vandebosch, who began modelling at age 12 according to an online biography, has also dated former Baltimore Orioles star Brady Anderson.

Gordon recently surpassed US$80 million in career winnings. He's competing for a fifth Cup championship and is sixth in the standings entering this weekend's race at Phoenix International Raceway.