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UFC fighter selling space on his shorts for December title challenge

For sale: Tito Ortiz's tush.

At least, advertising space on the mixed martial arts fighter's shorts.

Ortiz is making space on his shorts, T-shirt and robe available for ``logo placement opportunities'' for his upcoming UFC light-heavyweight title challenge to Chuck (The Iceman) Liddell at UFC 66: Liddell vs. Ortiz 2 at the MGM Grand in Las Vegas.

Only the shorts will remain on for the Dec. 30 bout, however.

``It's a terrific marketing opportunity to get a choice spot in this unique rent-my-shorts program,'' Ortiz spokeswoman Sarah Perkins said in a statement. ``We feel it can be amazing placement because this is likely to be one of the all-time great fights in mixed martial arts history and will be viewed again and again by millions of fans.''

Ortiz, known as the Huntington Beach Bad Boy, has already drafted girlfriend and adult film star Jenna Jameson into advertising for his clothing line, Punishment Athletics.


© The Canadian Press, 2007

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End: UFC fighter selling space on his shorts for December title challenge
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