Ian Poulter wasn't content with merely proving that he's an excellent golfer. He also made a fashion statement Sunday while vying for the U.S. Open title.

The 30-year-old Englishman wore a pink shirt, pink pants and had his caddied tote a pink bag that listed Poulter's website (ianpoulter.com).

``I like the colour pink. I thought it would be appropriate for Sunday,'' said Poulter, who has won six tournaments on the European tour.

One of his head covers was a caricature of himself, with spiked hair and a pink visor. His corporation is selling a limited edition of 300 of them, and Poulter knew a fine performance Sunday could only boost sales.

``It can only help,'' he said. ``I'm a noticeable character out there anyway, everybody knows that. It's not just this week's performance that people are going to notice. I am playing great golf and I have been for the last few months.''

Poulter, who teed off in the penultimate twosome with winner Geoff Ogilvy, shot a 74 Sunday to tie for 12th at 9 over.

But he sure put on a show doing it.

``The New Yorkers had a lot to say,'' Ogilvy said. ``In New York they've got to yell at somebody, and they decided to yell at the guy that's dressed in pink.''