It's not exactly the curling equivalent of the Golf Channel but there will be more options this season for curling fans who just can't get enough of their favourite sport.

CurlTV.com, the first company to broadcast curling online 24 hours a day, seven days a week, is expanding its operations this curling season.

``Initially we were focused primarily around the live games and providing fans with the opportunity to watch curling games they otherwise wouldn't have been able to watch on television,'' said Dave Nedohin, vice-president of Statusfirm, which offers CurlTV and who has won four Brier and three world curling championships throwing fourth stones for Randy Ferbey.

``With the expansion there's still the live games but we're really becoming a true network including a host who will be doing daily online news stories every morning,'' he said.

There will also be new features said Nedohin including areas for juniors, coaching tips, opportunities for bonspiels to list their events in addition to the live and archived games.

There were about 3,000 subscribers who paid to watch the games online last year with a membership costing about $6 per month said Nedohin. The new sections of the site, including the news features, will be free.

CurlTV.com intends to deliver over 200 games from high-profile events like the Tim Hortons Brier, Scotties Tournament of Hearts, the Men's and Women's Worlds, Continental Cup and World Curling Tournaments.

Nedohin is hoping to boost the membership to about 5,000 this upcoming season but whether it makes a profit remains to be seen.

``It's a model based on a combination of advertising and membership revenues,'' said Nedohin.

``We have some very extensive marketing programs we're initiating right now so we've got a lot of initiatives that are going right to the curling associations, the clubs, the members and those sorts of things.''

CurlTV is trying to expand its archive system to include some of the classic curling events that fans would like to have an opportunity to watch again. But that could take a while to work out.

``We've approached that with the CCA. They are fully in support of it but the CCA only owns part of the rights,'' Nedohin said.

``You have to get those rights from CBC and TSN as well. So we're just in the process of discussing that stuff right now because we'd love to get those games up there for people to watch.''

The new expanded service kicked off Friday but curling fans will be able to catch a free sneak peak Sept. 26-28.